Tag Archives: bribery

WHY DOES THE REST OF THE WORLD LIKE SEPP BLATTER (WHILE MOST EUROPEANS HATE HIM)?

Joseph Sepp Blatter

Q: Let’s cut straight to the chase: will the World Cups take place in Russia in 2018 and Qatar in 2022?

A: Yes and possibly: it’s too late to change Russia, but the current investigation into Fifa will probably lead to revelations about how the bidding process for the World Cups was flawed by corruption and bribery and this could force Fifa to change the host nation for 2022. Qatar is already an unpopular site, anyway. Head of the English Football Association Greg Dyke doesn’t think Fifa president Sepp Blatter (pictured above) will survive his next full term of office (4 years) and he’s probably suspecting the trail of the current FBI case will lead all the way back to 2010 when the results of the Fifa vote for the World Cup hosts were announced.

Q: I heard you talking on radio last week and you seemed to think the big sponsors, or Fifa’s partners as they call them, would wonder whether their own brands are likely to be tarnished by their associations with Fifa. I guess you mean the likes of Coca-Cola, Budweiser, adidas, McDonald’s and the others, right? Surely they’re big enough to survive the latest scandal.

A: No doubt about it, though Visa, one of the major sponsors, has expressed doubts about Fifa and publicly declared that it will ask the organization to account for itself. Visa and each sponsor pay roughly $30m a year to be featured on official Fifa merchandise and have their logos plastered all over the screen when the games are being played. These global brands don’t throw money at Fifa out of the goodness of their hearts: they get good value from the exposure.  If they thought they’d suffer, they’d pull their money in a heartbeat. I imagine several others besides Visa will make pronouncements over the next week or so, but they’ll probably declare that they’re holding meetings with Fifa and expecting to get assurances that the type of corruption we’ve been hearing about will be stamped out. The usual anaemic platitudes, in other words.

Q: Were you surprised Sepp Blatter retained his presidency, despite the turmoil 48-hours before the election? His credibility must have been shaken.

A: I thought this initially, but now I’m not sure. After all, he had no credibility in Western Europe anyway. In North America, he was held in suspicion, and the Aussies have mistrusted him since Fifa voted down their bid to host the 2022 World Cup — the one that was awarded to Qatar. By the way, I think Australia will go on the offensive and try to snatch the World Cup from Qatar in the future. So Blatter was never banking on the support of those nations: his friends and stalwart admirers are in Africa and Asia. He can do no wrong with these nations.

Q: You’ve hit on an interesting point here: our media has been scathing about Blatter, but elsewhere in the world they haven’t been so destructive and, as you say, he enjoys support from many other parts of the world outside western Europe, North America and Australia. Why is that?

A: One of the first terms I learned when I was a sociology undergraduate was ethnocentricity (sometimes, ethnocentrism): it means evaluating other people and cultures according to the standards of your own culture. That’s what we’ve been doing. I was listening to Greg Dyke recall how, at last week’s Fifa election, he was talking to delegates from Africa and Asia who weren’t concerned about the allegations and whether they implicated Blatter. It “didn’t worry them at all,” said Dyke, “if you get into a position of power, you take cash.” In other words, there is a more relaxed approach to casual bribery in many parts of the world. It lubricates wheels. We shouldn’t kid ourselves that we’re above this; it’s just that we take a disapproving attitude that’s not so apparent elsewhere. So Blatter isn’t seen as the unscrupulous figure he is over here.

Q: All the same, a change of leadership would’ve made a difference, wouldn’t it?

A: Would it? Again, I’m reminded of my undergrad years: one of the writers that struck a chord with me was an Italian scholar named Vilfredo Pareto (pictured below), who lived 1848-1923, and who analyzed how ruling groups, or elites, clung to their power no matter what the political regime, whether capitalist, socialist, communist or whatever. There are always cliques that rise to the top and engineer ways of staying there. He called it the Circulation of Elites. If he were around today, he’d probably conclude that, in a largscale organization like Fifa, which has reserves of about $15 billion, it really doesn’t matter who’s in charge: the people in positions of power will try to feather their own nest — make money for themselves. Even organizations committed to democratic ideals succumb to the rule of a small, self-serving elite. By the way Pareto was part of a group of scholars known as Machiavellians — after the Italian nobleman and author Niccolò Machiavelli (1469-1527), who advised rulers that, if they wanted to hold onto power they would have to use devious methods.

Wikimedia Commons - Vilfredo pareto

Q: As usual, your cynicism guides your understanding. But what should the nations that are genuinely alienated by Blatter and want to show their disgust at the way he’s governed the football world actually do? There’s talk of a boycott. Will this help?

A: Why leave it at a boycott? If you want to get out, there’s nothing to stop national football federations pulling out of Fifa completely. If say, Germany, Italy and Holland decided to withdraw from Fifa, they would probably expect to be joined by Australia, USA, France, England and a few others. They’d only need eight nations and they could easily get one of the global media corporations, such as NBC, Disney or Fox, interested. One of them would part with $500 million or so for exclusive English language rights. And it would rip the heart out of Fifa’s World Cup. There have been breakaways in cricket, tennis and boxing; and all of those sports survived. So it isn’t beyond the realms of possibility. Michel Platini, the president of Uefa (the European governing federation) is a known critic of Blatter, but we’re not sure how brave he is: he could propose a complete Uefa withdrawal from Fifa. There would be strong dissent from Russia, which hosts the 2018 World Cup, of course. Russian president Vladimir Putin is an outspoken critic of the FBI’s investigation into Fifa. Spain wouldn’t be keen on leaving Fifa either. Even so, the football world could split. The World Cup is as big as the Olympics at the moment, but that could change.

Q: One final question: is this whole affair really so bad for football?

A: No one likes to admit it, but scandals like these keep interest alive: the whole football narrative is populated by notorious characters who indulge in repugnant behaviour that turns the rest of us into moral judges. We like tut-tutting and issuing condemnation; it’s satisfying. When scandals like this make the lead stories not just for a day, but — in this case — for three straight days, we can’t escape them. How many sports can boast as many high-profile scandals as football? Historically, boxing and baseball have come close, but today football is dominant. Scandals make football the most fascinating, exciting, most pleasurable sport of them all. The least interesting aspect of football is the 90-minutes of play!

Have Fifa and Qatar done the rest a favour?

Qatar World Cup 2022 ‘revote’: Now Australia’s bid could face ethics investigators as Fifa rocked by corruption allegationsShould it go ahead the proposed World Cup will cost Qatar more than US$200 billion. Read it again: $200 billion, that’s £120 billion, or 147 billion euros. This by far eclipses the record-busting $57 billion Russia spent on the recent Sochi Winter Olympics. Even allowing for the fact that Qatar’s climate and its lack of football stadiums means additional spending, a World Cup tournament would cost any successful bidder about the same as the total trade between China and Africa for 2014.There is a widespread myth that global tournaments like the World Cup and the Olympic Games are valuable to a nation. Correction: they are valuable to strategically placed people who stand to profit either in terms of personal prestige (like Lord Coe) or from the political uplift (David Cameron et al.) and the heads of corporations, including construction companies, hotel chains and, of course, the media organizations that carry the events.But since 1976, when Montreal hosted the Olympics – and incurred a debt that took 30 years to pay off – global sports tournaments have hurt rather than helped the economies of host nations. Athens, for example, went broke shortly after the 2004 Olympics and needed the scale back dramatically spending on hospitals, schools and roads.The London Olympics cost … well, actually no one knows for certain, probably not even Lord Coe; but the most recent estimates suggest about £9 billion – an appreciable amount, but still only 4.5% of the 2022 World Cup. Host nations can’t possibly get close to breaking even and, even if sports fans argue there are intangible benefits, such as national pride, export boosts, infrastructural improvements and that old saw the “feelgood factor,” the price is often ruinously high. Add to this the security issues typically associated with high-profile events such as World Cups and you begin to understand why the negatives far outweigh the positives.So maybe the Aussies, Americans and English should be thankful that they were the victims of what now appears to have been a seriously flawed and apparently corrupt bidding process. Sometimes a cynic like me is forced to wonder if there is divine retribution.